{"id":1130,"date":"2019-08-31T11:32:01","date_gmt":"2019-08-31T11:32:01","guid":{"rendered":"https:\/\/phelixinfosolutions.com\/blog\/?p=1130"},"modified":"2021-01-27T06:45:28","modified_gmt":"2021-01-27T06:45:28","slug":"bounce-rate","status":"publish","type":"post","link":"https:\/\/phelixinfosolutions.com\/blog\/bounce-rate\/","title":{"rendered":"Bounce Rate And It\u2019s Implication on Your Website Smartly"},"content":{"rendered":"<div class=\"47de946b8831610645f1873afb8597bb\" data-index=\"4\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-0205282431111794\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- 2024 Vertical -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-0205282431111794\"\r\n     data-ad-slot=\"3037936695\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n<\/div>\n<p><b>Bounce Rate:<\/b> <a href=\"https:\/\/phelixinfosolutions.com\/blog\/google-analytics-goals\/\">Google Analytics<\/a> is one of the most widely used analytics tools in the business world and it is available in a free and subscription version. The service provides real-time updates. For example, in the case of the lending industry, the tool generates real-time data about visitor\u2019s needs regarding loan products and services. Some people might search for services like Personal loan, <a href=\"https:\/\/phelixinfosolutions.com\/blog\/are-you-charging-enough-a-guide-to-digital-marketing-prices\/\">Digital Marketing<\/a>, etc. Hence, using the analytic tool a lender can improve their lending service.<\/p>\n<p>In this blog, we will go through one of the important concepts of Google Analytic \u2018Bounce Rate\u2019.<\/p>\n<p>it has used to measures the behavior of visitors to a website or a page on a website. It is one of the most important aspects to understand the performance of a website.<\/p>\n<blockquote><p>Also, Read Very Important Article for Developers&nbsp; &#8211;&nbsp;<a href=\"https:\/\/phelixinfosolutions.com\/blog\/chrome-extensions-for-web-developers-and-designers\/\" target=\"_blank\" rel=\"noopener noreferrer\">30 Google Chrome Extensions for Web Developers and Designers<\/a><\/p><\/blockquote>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e74d51b5e59\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e74d51b5e59\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/phelixinfosolutions.com\/blog\/bounce-rate\/#Bounce_Rate\" title=\"Bounce Rate\">Bounce Rate<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/phelixinfosolutions.com\/blog\/bounce-rate\/#How_it_is_Calculated\" title=\"How it is Calculated\">How it is Calculated<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/phelixinfosolutions.com\/blog\/bounce-rate\/#What_is_a_Good_Bounce_Rate\" title=\"What is a Good Bounce Rate?\">What is a Good Bounce Rate?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/phelixinfosolutions.com\/blog\/bounce-rate\/#How_to_Check_the_Bounce_Rate\" title=\"How to Check the Bounce Rate?\">How to Check the Bounce Rate?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/phelixinfosolutions.com\/blog\/bounce-rate\/#How_to_Reduce_It\" title=\"How to Reduce It\">How to Reduce It<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Bounce_Rate\"><\/span>Bounce Rate<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As said above bounce rate provides details about visitor\u2019s behavior and how well the website if performing. To bounce from a website means leaving before interacting with the website, such as commenting or visiting another website. In other words, only initial engagement with the website and then leave it without any further interaction with it. However, this doesn\u2019t always indicate that your website is not performing.<\/p>\n<p>The goal of a website should be attracting as many visitors as possible with relevant and interesting information. With dull and uninteresting information available on your website, visitors are more likely to bounce as soon as they enter.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_it_is_Calculated\"><\/span>How it is Calculated<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The number of visitors leaving a website after only visiting the lending page and not doing anything on the website\/ total number of visitors to the website.<\/p>\n<p>For example, if 30 visitors leave a website just after the landing page and no further interaction and total visitors are 100 then the bounce rate will be 30\/100 *100 = 30%.<\/p>\n<p>There are a few ways to \u2018Bouncing\u2019.<\/p>\n<ul>\n<li>On clicking a link to another website<\/li>\n<li>By clicking back to the previous page<\/li>\n<li>Entering the new web address and hitting enter<\/li>\n<li>By abruptly closing a browser tab<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"What_is_a_Good_Bounce_Rate\"><\/span>What is a Good Bounce Rate?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The Bounce rate differs from website to website. The target of 25% to 50% is not possible without any merit, but it can be superficial.&nbsp;<\/p>\n<p>For an <a href=\"https:\/\/www.phelixinfosolutions.com\" target=\"_blank\" rel=\"noopener noreferrer\">E-commerce website<\/a> where visitors visit frequently and it can lead to sales, can be very different for other websites who only provide information, such an online dictionary, where very rarely any visitors go and a high bounce rate is possible there?&nbsp;&nbsp;<\/p>\n<p>It is suggested that a website should define what is a good bounce rate for them based on different factors like the purpose of website, sector average and other metrics. This will give a better picture of it.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_to_Check_the_Bounce_Rate\"><\/span>How to Check the Bounce Rate?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Once you have defined the bounce rate for your website, the next move is where to find the data. The data is very easy to find and understand in Google Analytics, which includes other data as well to help us understand the performance of our website.&nbsp;<\/p>\n<p>Just sign into the website\u2019s analytics page and follow the procedure to use it.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_to_Reduce_It\"><\/span>How to Reduce It<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Once you have got the concept of \u2018Bounce Rate\u2019, the next obvious question is \u2018Why your bounce &#8211; rate is high? And how you can reduce it.<\/p>\n<p>There are many ways in which you can reduce the bounce rate of your website. You can check which page is performing best and you can use some features of that page on other pages as well. Here are some ways to reduce it.<\/p>\n<ul>\n<li>One of the simplest ways to reduce the bounce rate is to improve the content. The more interesting or the better written your content is, the more likely visitors are going to read it and stick to your website.&nbsp;<\/li>\n<li>Content is not just about an interesting post or entertainment-related; it should be readable also. Your website might be flooded with useful information but unless it is easily readable, visitors are bound to bounce.<\/li>\n<li>Visitors don\u2019t like pop-ups. Hence it is better to avoid using pop-ups on your website. It irritates the visitor.<\/li>\n<li>Use targeted keywords. It is very relevant these days. Visitors search using very specific keys.<\/li>\n<\/ul>\n<p>In conclusion, the bounce rate is a parameter to understand the performance of your website and to check if you are living up to customer\u2019s expectations. Using this, you can decide which page needs more attention. Meeting visitor\u2019s expectations will attract more visitors to your website.<\/p>\n\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Bounce Rate: Google Analytics is one of the most widely used analytics tools in the business world and it is available in a free and subscription version. The service provides real-time updates. For example, in the case of the lending industry, the tool generates real-time data about visitor\u2019s needs regarding loan products and services. Some [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1134,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[25,93],"tags":[431,444,433,434,441,442,432,439,443,440,445,435,437,436,438],"class_list":["post-1130","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-technology","tag-bounce-rate","tag-bounce-rate-benchmark","tag-bounce-rate-calculation","tag-bounce-rate-calculation-online","tag-bounce-rate-checker","tag-bounce-rate-checker-tool","tag-bounce-rate-details","tag-bounce-rate-google","tag-bounce-rate-time-limit","tag-bounce-rate-yahoo","tag-exit-rate-vs-bounce-rate","tag-how-to-bounce-rate-calculate","tag-how-to-check-the-bounce-rate","tag-what-is-a-good-bounce-rate","tag-what-is-bounce-rate"],"yoast_head":"<!-- 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