{"id":2068,"date":"2021-02-18T08:07:37","date_gmt":"2021-02-18T08:07:37","guid":{"rendered":"https:\/\/phelixinfosolutions.com\/blog\/?p=2068"},"modified":"2021-06-08T09:00:56","modified_gmt":"2021-06-08T09:00:56","slug":"how-to-ensure-good-conversion-rate-for-your-ecommerce-business","status":"publish","type":"post","link":"https:\/\/phelixinfosolutions.com\/blog\/how-to-ensure-good-conversion-rate-for-your-ecommerce-business\/","title":{"rendered":"How to Ensure Good Conversion Rate for Your eCommerce Business"},"content":{"rendered":"<div class=\"47de946b8831610645f1873afb8597bb\" data-index=\"4\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-0205282431111794\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- 2024 Vertical -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-0205282431111794\"\r\n     data-ad-slot=\"3037936695\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n<\/div>\n<p><span style=\"font-weight: 400;\">In the case of any online search strategy, the critical factor is conversion. At the end of everything, if people are not buying and just looking around, it makes no sense. After all, what is the advertisement all about then? Optimization of the <a href=\"https:\/\/phelixinfosolutions.com\/blog\/how-to-maximize-conversion-for-a-small-e-commerce-store\/\">conversion rate<\/a> helps maximize every cent of the fund spent finding that sweet spot to convince the majority of the prospect to take action.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e0ceae386dd\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e0ceae386dd\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/phelixinfosolutions.com\/blog\/how-to-ensure-good-conversion-rate-for-your-ecommerce-business\/#Ensure_Good_Conversion_Rate_for_Your_eCommerce_Business\" title=\"Ensure Good Conversion Rate for Your eCommerce Business\">Ensure Good Conversion Rate for Your eCommerce Business<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/phelixinfosolutions.com\/blog\/how-to-ensure-good-conversion-rate-for-your-ecommerce-business\/#Silly_Conventional_Wisdom_Around_Conversion_Rate\" title=\"Silly Conventional Wisdom Around Conversion Rate\">Silly Conventional Wisdom Around Conversion Rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/phelixinfosolutions.com\/blog\/how-to-ensure-good-conversion-rate-for-your-ecommerce-business\/#Good_Conversion_Rate\" title=\"Good Conversion Rate\">Good Conversion Rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/phelixinfosolutions.com\/blog\/how-to-ensure-good-conversion-rate-for-your-ecommerce-business\/#Changing_The_Offer\" title=\"Changing The Offer:\">Changing The Offer:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/phelixinfosolutions.com\/blog\/how-to-ensure-good-conversion-rate-for-your-ecommerce-business\/#Changing_The_flow\" title=\"Changing The flow:\">Changing The flow:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/phelixinfosolutions.com\/blog\/how-to-ensure-good-conversion-rate-for-your-ecommerce-business\/#Use_Of_Re-Marketing\" title=\"Use Of Re-Marketing:\">Use Of Re-Marketing:<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Ensure_Good_Conversion_Rate_for_Your_eCommerce_Business\"><\/span>Ensure Good Conversion Rate for Your eCommerce Business<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">However, most people still do not understand what constitutes a good conversion rate. Is a conversion rate of 3 or 5 or 10 percent good enough? So, what constitutes a good conversion rate. Across the various industry sectors, the average conversion rate stands at a little more than 2%. However, the top one-fourth are converting at more than 5%. Ideally, everyone aspires to bring things up to the level of 10% or higher.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brainvire a leading <\/span><a href=\"https:\/\/www.brainvire.com\/ecommerce-seo-services\/\" target=\"_blank\" rel=\"noopener\"><b>provider of eCommerce SEO<\/b><\/a><span style=\"font-weight: 400;\"> showcases an analysis involving more than a thousand samples that have revealed that there are people who have converted at the rate of twice and even thrice. So, basically, it is a personal choice whether a business wants to be an average performer or would like to do better than the rest of the others.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A thorough analysis of the data related to conversion rates and landing pages has led to some common traits of the top converting pages. So, the question is what is it that some have that others don&#8217;t have. For this, the following need to be understood:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Silly_Conventional_Wisdom_Around_Conversion_Rate\"><\/span>Silly Conventional Wisdom Around Conversion Rate<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It won&#8217;t be wrong to say that the experts people have been listening to so far were incorrect to a great extent. It is something like realizing that mascots are not real. Below the fluffy suit, there is an ordinary guy who is unshaven and sweaty. The conversion rate is the same. On the top, things appear to be quite pretty and shiny but devoid of any substance underneath. So, what&#8217;s the reason that everybody continues to be going along with the same thing? It&#8217;s simple. If people keep singing the same song as everyone else, things can never get better than average.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The usual picture that an expert advises changing the color of a button of the characters&#8217; spacing or an image and the conversion rate shoots up by more than 5%. Well, these are basics that are on-going. The actual changes are in the form of single-digit small changes, not something that will shoot up to 10% in one go. Experts suggest that the trick is to move past the increases lasting for just a few days or weeks. Overall, it&#8217;s all about avoiding moving the chairs around and focus on landing page optimization. Most people make the mistake of focusing more on doing small things that have little or no impact. It is important to go for the big acts that can help change the fortune and the performance.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Good_Conversion_Rate\"><\/span>Good Conversion Rate<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Based on trend and analysis, a good conversion is something between 2 and 5%. In case the current rate is 2 percent, an upgrade to 4 percent is definitely a good jump. But, it is still in the average performance bucket. The conversion can be as high as 11.45%, and it is possible to attain it if the conversion rate is 5 percent. It suggests that you are out-performing\u00a0 75% of the other advertisers. And, there is still a lot of room to grow further.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The conversion rate can shoot up to almost 20% or even more than that. It needs to be understood that the conversion rate varies to a lot of extents, depending on the industry. Research suggests that E-Commerce conversion rates are comparatively less when compared to finance. The other way round, it also suggests that if you are in the finance industry, a conversion of 5% is an under-performance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nevertheless, here are a few tips to reach the landing page easily:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Changing_The_Offer\"><\/span><b>Changing The Offer:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Offer something to the prospects which are outside the box. It makes a difference by offering something unique. It is compelling or imaginative or tangible and compelling enough rather than just a free trial or offer.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Changing_The_flow\"><\/span>Changing The flow:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Changing the flow helps a lot to boost conversions. It helps to manage the lead quality effectively. It not only helps to convert but also helps to nurture the leads properly.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Use_Of_Re-Marketing\"><\/span>Use Of Re-Marketing:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">More than 95% of people visiting a website leave without getting converted. <a href=\"https:\/\/phelixinfosolutions.com\/blog\/digital-marketing-company\/\" target=\"_blank\" rel=\"noopener\">Re-marketing<\/a> helps to get in touch again with <a href=\"https:\/\/www.irishparcels.ie\/blog\/ways-to-engage-with-users-on-your-e-commerce-website\/\" target=\"_blank\" rel=\"noopener\">relevant messages<\/a> through alternate channels.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, the key takeaway is landing page optimization is essential for a high rate of conversion. At the same time, get creative when it comes to offers. Identify the roadblocks and accordingly find a way out by altering the flow and remarketing to get hold of interested people but did not convert.<\/span><\/p>\n\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>In the case of any online search strategy, the critical factor is conversion. At the end of everything, if people are not buying and just looking around, it makes no sense. After all, what is the advertisement all about then? Optimization of the conversion rate helps maximize every cent of the fund spent finding that [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2070,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[15,342],"tags":[3249],"class_list":["post-2068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-online-marketing","tag-ecommerce-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.7 (Yoast SEO v23.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Ensure Good Conversion Rate for Your eCommerce Business | Phelix Info Solution Tech Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/phelixinfosolutions.com\/blog\/how-to-ensure-good-conversion-rate-for-your-ecommerce-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Ensure Good Conversion Rate for Your eCommerce Business\" \/>\n<meta property=\"og:description\" content=\"In the case of any online search strategy, the critical factor is conversion. 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