{"id":2220,"date":"2021-06-23T08:22:48","date_gmt":"2021-06-23T08:22:48","guid":{"rendered":"https:\/\/phelixinfosolutions.com\/blog\/?p=2220"},"modified":"2021-07-01T07:26:34","modified_gmt":"2021-07-01T07:26:34","slug":"countdown-timers-in-email-the-psychological-trigger-to-boost-sales","status":"publish","type":"post","link":"https:\/\/phelixinfosolutions.com\/blog\/countdown-timers-in-email-the-psychological-trigger-to-boost-sales\/","title":{"rendered":"Countdown Timers in Email: The Psychological Trigger to Boost Sales"},"content":{"rendered":"<div class=\"47de946b8831610645f1873afb8597bb\" data-index=\"4\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-0205282431111794\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- 2024 Vertical -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-0205282431111794\"\r\n     data-ad-slot=\"3037936695\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n<\/div>\n<p>\u201cDid you watch the video that\u2019s been trending on social media these days?\u201d<\/p>\n<p>\u201cHave you heard this new Justin Bieber song?\u201d<\/p>\n<p>These are some common conversation starters these days.<\/p>\n<p>Humans in the digital era are keen on staying up to date with the latest happenings around, and nobody likes the feeling of being left behind. Popularly known as \u201cFOMO- the Fear of Missing Out\u201d, it is human psychology to quickly respond to opportunities that excite them. Savvy marketers tap into this tactic of creating psychological triggers in their target audience to get them to respond to their messages.<\/p>\n<p>In email marketing too, this tactic is useful in creating a sense of urgency and getting subscribers to respond to emails instantly. Using\u00a0countdown timers in your\u00a0email template\u00a0is one of the most effective ways to get your subscribers to respond quickly.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e11e2eaab40\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e11e2eaab40\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/phelixinfosolutions.com\/blog\/countdown-timers-in-email-the-psychological-trigger-to-boost-sales\/#So_what_is_an_email_countdown_timer\" title=\"So, what is an email countdown timer?\">So, what is an email countdown timer?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/phelixinfosolutions.com\/blog\/countdown-timers-in-email-the-psychological-trigger-to-boost-sales\/#Launching_a_Product\" title=\"Launching a Product\">Launching a Product<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/phelixinfosolutions.com\/blog\/countdown-timers-in-email-the-psychological-trigger-to-boost-sales\/#The_End_of_a_Special_Offer\" title=\"The End of a Special Offer\">The End of a Special Offer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/phelixinfosolutions.com\/blog\/countdown-timers-in-email-the-psychological-trigger-to-boost-sales\/#A_Seasonal_Event\" title=\"A Seasonal Event\">A Seasonal Event<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/phelixinfosolutions.com\/blog\/countdown-timers-in-email-the-psychological-trigger-to-boost-sales\/#An_Upcoming_Event\" title=\"An Upcoming Event\">An Upcoming Event<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/phelixinfosolutions.com\/blog\/countdown-timers-in-email-the-psychological-trigger-to-boost-sales\/#Special_Sale_or_Offer\" title=\"Special Sale or Offer\">Special Sale or Offer<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"So_what_is_an_email_countdown_timer\"><\/span>So, what is an email countdown timer?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A countdown timer is an interactive element that is used to count down to a specific time in the future. It is a GIF that can be embedded into an\u00a0email template\u00a0to show the time remaining for an event to begin or a specific offer to expire.<\/p>\n<p>Brands and marketers use countdown timers to:<\/p>\n<ul>\n<li>Create urgency<\/li>\n<li>Entice subscribers to act on the spot<\/li>\n<li>Improve engagement and click-through rates<\/li>\n<li>Boost sales<\/li>\n<li>Add interactivity to the email<\/li>\n<\/ul>\n<p>Here\u2019s how a countdown timer looks like:<\/p>\n<p>Most of the popular email clients such as Android, Apple Mail, Gmail, AOL, iPhone, Outlook.com, Outlook 2002\/2003, Outlook 2011, Thunderbird, and Yahoo! will perfectly render the countdown GIF.<\/p>\n<p>When to use a countdown timer in email?<\/p>\n<p>Countdown timers in emails show subscribers how much time is left for them to take action. It is a great tool to help subscribers plan for a specific event, mark their calendars for an exclusive sale, or buy the product before its price shoots up again.<\/p>\n<p>The main idea is to create a sense of urgency and get the subscribers to act before the time runs out. Here are a few ways to use countdown timers in emails.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Launching_a_Product\"><\/span>Launching a Product<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>For the launch of a new product or service to be successful, it must garner the attention of the target audience. It is therefore important to send an eye-catchy email to announce the launch. The Whiskey Exchange uses a countdown timer for the exclusive release of their April Fool\u2019s Whiskey followed by an attractive image and engaging copy, which works well in captivating the subscribers\u2019 attention.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-2224\" src=\"https:\/\/phelixinfosolutions.com\/blog\/wp-content\/uploads\/2021\/06\/image4.gif\" alt=\"how a countdown timer looks like\" width=\"600\" height=\"251\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_End_of_a_Special_Offer\"><\/span>The End of a Special Offer<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u201cHurry! Offer ends soon!\u201d is a trigger for most of us to purchase products on sale. When the clock is ticking, we tend to decide faster and rush to finish the purchase. Check out this email from the brand Jane. The email has a ticking clock with the headline \u201c8 hours only\u201d, which emphasizes the urgency to purchase the products listed on the flash sale before midnight.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-2225\" src=\"https:\/\/phelixinfosolutions.com\/blog\/wp-content\/uploads\/2021\/06\/image5.png\" alt=\"The End of a Special Offer\" width=\"593\" height=\"1999\" srcset=\"https:\/\/phelixinfosolutions.com\/blog\/wp-content\/uploads\/2021\/06\/image5.png 593w, https:\/\/phelixinfosolutions.com\/blog\/wp-content\/uploads\/2021\/06\/image5-89x300.png 89w, https:\/\/phelixinfosolutions.com\/blog\/wp-content\/uploads\/2021\/06\/image5-304x1024.png 304w, https:\/\/phelixinfosolutions.com\/blog\/wp-content\/uploads\/2021\/06\/image5-456x1536.png 456w\" sizes=\"(max-width: 593px) 100vw, 593px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"A_Seasonal_Event\"><\/span>A Seasonal Event<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Seasonal events such as Christmas, Black Friday, Cyber Monday, Easter, Halloween, etc. are a great opportunity for brands to run sales and grab some eyeballs. A countdown timer works as a great tool to create a buzz around the seasonal event and urge the subscriber to act. The brand Super Speciosa uses a countdown timer for their April Fools offer. The email copy and the special offer focus on creating an urgency to place the order, which is a great tactic to boost conversions.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-2222\" src=\"https:\/\/phelixinfosolutions.com\/blog\/wp-content\/uploads\/2021\/06\/image2.png\" alt=\"A Seasonal Event\" width=\"691\" height=\"1999\" srcset=\"https:\/\/phelixinfosolutions.com\/blog\/wp-content\/uploads\/2021\/06\/image2.png 691w, https:\/\/phelixinfosolutions.com\/blog\/wp-content\/uploads\/2021\/06\/image2-104x300.png 104w, https:\/\/phelixinfosolutions.com\/blog\/wp-content\/uploads\/2021\/06\/image2-354x1024.png 354w, https:\/\/phelixinfosolutions.com\/blog\/wp-content\/uploads\/2021\/06\/image2-531x1536.png 531w\" sizes=\"(max-width: 691px) 100vw, 691px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"An_Upcoming_Event\"><\/span>An Upcoming Event<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Countdown timers work as a great tool to create anticipation of a future event. It can be used to create a buzz and give a sneak peek into an upcoming event. Chipotle uses it in their email with the subject line \u201cSomething big is coming soon&#8230;\u201d, followed by a catchy copy and CTA, which will drive a subscriber to click-through and look forward to the event.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2223\" src=\"https:\/\/phelixinfosolutions.com\/blog\/wp-content\/uploads\/2021\/06\/image3.png\" alt=\"A Seasonal Event\" width=\"1110\" height=\"1999\" srcset=\"https:\/\/phelixinfosolutions.com\/blog\/wp-content\/uploads\/2021\/06\/image3.png 1110w, https:\/\/phelixinfosolutions.com\/blog\/wp-content\/uploads\/2021\/06\/image3-167x300.png 167w, https:\/\/phelixinfosolutions.com\/blog\/wp-content\/uploads\/2021\/06\/image3-569x1024.png 569w, https:\/\/phelixinfosolutions.com\/blog\/wp-content\/uploads\/2021\/06\/image3-768x1383.png 768w, https:\/\/phelixinfosolutions.com\/blog\/wp-content\/uploads\/2021\/06\/image3-853x1536.png 853w\" sizes=\"(max-width: 1110px) 100vw, 1110px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Special_Sale_or_Offer\"><\/span>Special Sale or Offer<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Giving your subscribers early access to a sale or extra discounts is a great way to boost engagement and sales. In this email from TikTech, the subscribers are given a special discount for their flash sale. The brand has added a countdown timer and an enticing CTA to add to the zeal of the sale.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2221\" src=\"https:\/\/phelixinfosolutions.com\/blog\/wp-content\/uploads\/2021\/06\/image1.png\" alt=\"An Upcoming Event\" width=\"694\" height=\"1999\" srcset=\"https:\/\/phelixinfosolutions.com\/blog\/wp-content\/uploads\/2021\/06\/image1.png 694w, https:\/\/phelixinfosolutions.com\/blog\/wp-content\/uploads\/2021\/06\/image1-104x300.png 104w, https:\/\/phelixinfosolutions.com\/blog\/wp-content\/uploads\/2021\/06\/image1-356x1024.png 356w, https:\/\/phelixinfosolutions.com\/blog\/wp-content\/uploads\/2021\/06\/image1-533x1536.png 533w\" sizes=\"(max-width: 694px) 100vw, 694px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Apart from the aforementioned examples, countdown timers can also be used in personalized birthday emails, webinar promotion emails, and cart abandonment emails. While<a href=\"https:\/\/www.google.com\/url?q=https:\/\/email.uplers.com\/blog\/complete-guide-to-create-your-first-email-template\/&amp;sa=D&amp;source=editors&amp;ust=1624438101490000&amp;usg=AOvVaw3rgjgrmequYoijZZox3f6J\">\u00a0<\/a>creating email templates<a href=\"https:\/\/www.google.com\/url?q=https:\/\/email.uplers.com\/blog\/complete-guide-to-create-your-first-email-template\/&amp;sa=D&amp;source=editors&amp;ust=1624438101490000&amp;usg=AOvVaw3rgjgrmequYoijZZox3f6J\">\u00a0<\/a>with countdown timers, you must also focus on the other important elements that help in driving email conversions such as:<\/p>\n<ul>\n<li>a clear and crisp subject line that evokes urgency,<\/li>\n<li>an enticing copy that focuses on the deadlines and scarcity such as \u201clast few hours\u201d, \u201climited stocks\u201d, etc.,<\/li>\n<li>prominent CTAs that persuade the users to take the next step,<\/li>\n<li>early bird access or special perks,<\/li>\n<li>time-sensitive offers and discount coupons to excite the users to make the purchase, etc.<\/li>\n<\/ul>\n<p>In a nutshell&#8230;<\/p>\n<p>It is human behavior to put things off until it&#8217;s really urgent or until the FOMO hits real high. Whether you want your customers to sign up for your upcoming webinar or buy from your limited-time stock clearance sale, an email with a ticking clock and a well-written copy will surely trigger them and get them to click through straight away.<\/p>\n<p>Image Source: <a href=\"https:\/\/web.archive.org\/web\/20210608073223\/https:\/\/milled.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Milled<\/a><\/p>\n\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>\u201cDid you watch the video that\u2019s been trending on social media these days?\u201d \u201cHave you heard this new Justin Bieber song?\u201d These are some common conversation starters these days. Humans in the digital era are keen on staying up to date with the latest happenings around, and nobody likes the feeling of being left behind. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2224,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1281,342],"tags":[3334,3333],"class_list":["post-2220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management","category-online-marketing","tag-countdown-timers-for-email","tag-email-countdown-timer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.7 (Yoast SEO v23.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Countdown Timers in Email: The Psychological Trigger to Boost Sales | Phelix Info Solution Tech Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/phelixinfosolutions.com\/blog\/countdown-timers-in-email-the-psychological-trigger-to-boost-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Countdown Timers in Email: The Psychological Trigger to Boost Sales\" \/>\n<meta property=\"og:description\" content=\"\u201cDid you watch the video that\u2019s been trending on social media these days?\u201d \u201cHave you heard this new Justin Bieber song?\u201d These are some common conversation starters these days. 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[&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/phelixinfosolutions.com\/blog\/countdown-timers-in-email-the-psychological-trigger-to-boost-sales\/\" \/>\n<meta property=\"og:site_name\" content=\"Phelix Info Solution Tech Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Phelixinfosolutions\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-23T08:22:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-01T07:26:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/phelixinfosolutions.com\/blog\/wp-content\/uploads\/2021\/06\/image4.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"251\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"author\" content=\"phelixad\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Phelixinfo\" 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