{"id":2614,"date":"2021-12-07T09:16:12","date_gmt":"2021-12-07T09:16:12","guid":{"rendered":"https:\/\/phelixinfosolutions.com\/blog\/?p=2614"},"modified":"2021-12-07T09:16:12","modified_gmt":"2021-12-07T09:16:12","slug":"how-to-stay-true-to-your-personal-brand","status":"publish","type":"post","link":"https:\/\/phelixinfosolutions.com\/blog\/how-to-stay-true-to-your-personal-brand\/","title":{"rendered":"How to Stay True to Your Personal Brand"},"content":{"rendered":"<div class=\"47de946b8831610645f1873afb8597bb\" data-index=\"4\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-0205282431111794\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- 2024 Vertical -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-0205282431111794\"\r\n     data-ad-slot=\"3037936695\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n<\/div>\n<p>When you started your business, you had goals and a mission. Over time, those factors merged into every interaction you performed.<\/p>\n<p>From your social media posts to your client communications, you created a voice and a brand.<\/p>\n<p>For most of us, that brand creation was intentional and the product of lots of sleepless nights and countless hours to put together. For others, it just came naturally, until one day, you realized you were using the same style over and over.<\/p>\n<p>But whether you have a dedicated brand or you\u2019re working on yours, it\u2019s important to stay true to it. It\u2019s your personal statement, and it should never be a copycat of someone else\u2019s vision.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e74d5d1cbc7\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e74d5d1cbc7\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/phelixinfosolutions.com\/blog\/how-to-stay-true-to-your-personal-brand\/#Stay_True_to_Your_Personal_Brand\" title=\"Stay True to Your Personal Brand\">Stay True to Your Personal Brand<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/phelixinfosolutions.com\/blog\/how-to-stay-true-to-your-personal-brand\/#1_Remind_Yourself_of_Your_Mission\" title=\"1. Remind Yourself of Your Mission\">1. Remind Yourself of Your Mission<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/phelixinfosolutions.com\/blog\/how-to-stay-true-to-your-personal-brand\/#2_Connect_With_Other_Businesses_With_Similar_Missions\" title=\"2. Connect With Other Businesses With Similar Missions\">2. Connect With Other Businesses With Similar Missions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/phelixinfosolutions.com\/blog\/how-to-stay-true-to-your-personal-brand\/#3_Keep_Your_Finances_In-House\" title=\"3. Keep Your Finances In-House\">3. Keep Your Finances In-House<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/phelixinfosolutions.com\/blog\/how-to-stay-true-to-your-personal-brand\/#4_Stay_Authentic_to_Your_Voice\" title=\"4. Stay Authentic to Your Voice\">4. Stay Authentic to Your Voice<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/phelixinfosolutions.com\/blog\/how-to-stay-true-to-your-personal-brand\/#Finding_Your_Voice\" title=\"Finding Your Voice\">Finding Your Voice<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/phelixinfosolutions.com\/blog\/how-to-stay-true-to-your-personal-brand\/#5_Tell_Your_Story\" title=\"5. Tell Your Story\">5. Tell Your Story<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Stay_True_to_Your_Personal_Brand\"><\/span>Stay True to Your Personal Brand<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In a world where peer pressure is global, and trolls will quickly call you out, it can be hard to stick to your ideals. Your business is <em>yours<\/em>, and your brand tells your target audience who you are.<\/p>\n<p>If you love your personal brand but aren\u2019t sure others will use these tips to strengthen your resolve and stay true to it.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Remind_Yourself_of_Your_Mission\"><\/span>1. Remind Yourself of Your Mission<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When you started your business, was it to make an impact on your market? Did you want to make a difference or strike it rich?<\/p>\n<p><a href=\"https:\/\/phelixinfosolutions.com\/blog\/fundraising-tools-how-to-use-technology-in-your-campaign\/\" target=\"_blank\" rel=\"noopener\">Connect that goal<\/a> to your brand. Where do your voice and style show your mission?<\/p>\n<p>You should be able to easily pinpoint the pieces that represent your business, proving that it\u2019s working for your original target. If you can\u2019t, or your goals have changed, it might be time to revamp your brand.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Connect_With_Other_Businesses_With_Similar_Missions\"><\/span>2. Connect With Other Businesses With Similar Missions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There\u2019s a common saying that you are who you hang around with. In business, this means that your work partners\u2019 brands and values reflect on you.<\/p>\n<p>For instance, you wouldn\u2019t want to be a vegan-based retailer with partners in the meat sales industry. Eventually, those ties would be made public, and you\u2019d lose a lot of consumers, along with your reputation.<\/p>\n<p>While you\u2019re building your network, do your research before you choose other businesses to work with. Make sure their values and yours align or at least aren\u2019t clashing.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Keep_Your_Finances_In-House\"><\/span>3. Keep Your Finances In-House<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There are a lot of \u201cangel investors\u201d and outside financial services jumping into the world of small and medium businesses today. Their money may be helpful, but their opinions \u2026 not so much.<\/p>\n<p>Having stock options and letting others invest in your company is financially advantageous. The problem is that at some point, you lose full autonomy in how your business is run.<\/p>\n<p>Slowly, your personal brand may be lost in the goal of making money for your investors.<\/p>\n<p>Keeping your finances in-house and in your control as much as possible is essential. If you need money, go the traditional route and get a loan, or <a href=\"https:\/\/nowcorp.com\/invoice-factoring\/\">check into other<\/a> lending solutions, like invoice factoring or a line of credit.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Stay_Authentic_to_Your_Voice\"><\/span>4. Stay Authentic to Your Voice<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>What\u2019s your true <a href=\"https:\/\/phelixinfosolutions.com\/blog\/improve-the-personality-of-the-entrepreneurs\/\">personality<\/a>? Are you a bundle of laughs? A wallflower in public but outgoing behind the screen? Or do you prefer to stick with the facts and let them speak for themselves?<\/p>\n<p>Whatever your authentic voice is, try to keep it ingrained in your brand, too. Consumers can tell when a business owner is faking their content. They try too hard or lack consistency.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Finding_Your_Voice\"><\/span>Finding Your Voice<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>If you\u2019re not sure what your personal voice is, don\u2019t try to integrate any social media accounts yet. Do <a href=\"https:\/\/www.brainlabsdigital.com\/marketing-library\/the-guide-to-finding-your-brands-tone-of-voice\/\" target=\"_blank\" rel=\"no-follow noopener\">some research<\/a> and soul-searching first. Otherwise, your followers will catch on quickly that there\u2019s no consistency yet as you try out different tones.<\/p>\n<p>Decide if you want to get up close and personal with your followers or stay professional and distant. Do you want to be caring and warm, or serious and businesslike?<\/p>\n<p>By taking the time to analyze different voices and how they match your brand, it will be easier for you to stick to the one you choose later. You\u2019ll remember that you researched your options and picked the one you felt best represented your business.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Tell_Your_Story\"><\/span>5. Tell Your Story<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Your \u201cAbout Us\u201d page tells the story of you, and how your business was created. When this story matches your brand, it connects your audience on a deeper level.<\/p>\n<p>Here\u2019s an example that everyone recognizes. The <a href=\"https:\/\/blog.logomyway.com\/starbucks-logo\/\">Starbucks logo<\/a> is an image of a siren, but many people simply see it as a woman with a crown.<\/p>\n<p>In reality, the creators of the company chose this image because it connected the history of coffee, Seattle, and the sea together. Although the logo has changed over the decades, the siren has remained its focus.<\/p>\n<p>Your brand may evolve, but it should always remain firmly connected to your story.<\/p>\n<p><strong>Conclusion<\/strong><\/p>\n<p>In front of every <a href=\"https:\/\/phelixinfosolutions.com\/blog\/how-to-set-up-your-own-online-tutoring-business-and-make-it-successful\/\" target=\"_blank\" rel=\"noopener\">successful business<\/a> is a brand that helps them to be recognizable to their audience.<\/p>\n<p>Your personal brand is your choice, and when you find it, stay true to it. It\u2019s about you and your hard work, and no one else knows your journey the way you do!<\/p>\n\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>When you started your business, you had goals and a mission. Over time, those factors merged into every interaction you performed. From your social media posts to your client communications, you created a voice and a brand. For most of us, that brand creation was intentional and the product of lots of sleepless nights and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2616,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[15],"tags":[3524,249,3525,3523],"class_list":["post-2614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-branding","tag-business","tag-connect-that-goal","tag-personal-brand"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.7 (Yoast SEO v23.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Stay True to Your Personal Brand | Phelix Info Solution Tech Blog<\/title>\n<meta name=\"description\" content=\"Stay True to Your Personal Brand: 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