Ghostwriters For Hire: You’ll need to hire ghostwriters who can create content that will astound your audience and persuade them to swear their allegiance to you and only you. What makes you think you’ll find what you’re looking for? You must do your homework and learn the ins and outs of hiring blog ghostwriters in marketing, just like you would with any large investment.
There is a lot you should know if you want your partnership with a ghostwriter for blogs to go smoothly, from learning about the many sorts of ghostwriters (and agencies) to work with (or avoid) to understanding your position in the process.
We have a lot of experience ghostwriting blog articles, so we know a little (okay, a lot) about what it takes to create great client partnerships, and we thought we’d share some of that knowledge with you.
Collaboration is essential if you want to have a fruitful relationship with your ghost blog writers. While it’s true that ghostwriters for hire have outstanding research abilities, and many of the more experienced writers can imitate just about any voice you choose, they’ll never have the industry knowledge and expertise you do. You’re the expert, and the ghostwriter needs your help to produce the works of art you’re looking for.
Share your knowledge, thoughts, and skills with your writer, and he or she will assist you in effectively expressing them in interesting and readable ways. Give your blog ghostwriter direction and make yourself available to answer any questions he or she may have, and you’ll get far better-ghostwritten blogs than if you just handed him or her an assignment with no instructions.
Consider this scenario: You employ a ghostwriter to write blog articles and expect rapid results, but when you read the final output, you immediately regret it. One or more of the following factors could be to blame for your dissatisfaction:
The issue with a number of the cases above is clearly the caliber of the writer you hired. If you pay for low-cost material, you’ll receive low-cost content. If the issue is with the ghostwriter (or potentially a lack of a comprehensive QC process), you may need to work with one or more content writing services to discover the ideal fit. We guarantee that after some trial and error, you will find The One!
However, in some cases, such as those involving tone and style, the problem may not be with the writer, but rather with the way you interact with the writer, which gets us to point two.
Edits, revisions, photos, meta descriptions, and social media updates, to name a few… There are dozens of features that your ghostwriter for hire will gladly add for you for an additional price. Though simple edits and changes are usually included in the first payment, before hiring a ghostwriter for blog articles, double-check with your writer or copywriting firm.
Expect to pay more for images, title tags, meta descriptions, and social media postings because they all demand additional work from the writer. Consider them optional extras, such as guacamole on a sandwich or soup instead of salad.
You don’t want to be a ghost, but you also don’t want to be one of those overly involved clients. For a 500-word blog article, these clients have six-page briefs. “Just to see how the writing is going,” they check in with the ghostwriter every day. They send new requests every 24 hours or whenever they come up with something new to add to the content. Don’t be that customer, because it will be extremely difficult for the individual you hire to ghostwrite blog content for you.
Yes, you care deeply about your website or blog, but you hired a ghostwriter for a purpose. Why would you expect your approach and standards to work for someone who writes for a living if they didn’t work for you? Give your ghostwriter some breathing room and creative license, and chances are he or she will come up with something far more wonderful than if you ruled the process.
If your content asset is small (less than 800 words), a sketch of how you want the finished output to look may not be necessary. Outlines, on the other hand, can serve as excellent guides during the process of ghostwriting blog articles if you want a long-form blog post, an in-depth landing page, an e-book, or a whitepaper.
Spend some time creating a clear outline that contains the areas you want to include, the points you want to cover, and the word counts for each component to guarantee you get the asset you want.
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