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For a marketer, it is absolutely necessary to keep in touch with the continuing changes in marketing trends. These changing trends include not only the way we market a product but also the tools we use in our marketing strategy.
Your job as a marketer is to stay on top of these trends and have the necessary knowledge to reach your target audience in a variety of ways.
Online marketing has definitely made things easier for us, but implementing the right strategy can be quite a challenging task. So how do you ensure that your marketing strategy is up-to-date with all the trends?
With the right tools, of course! The internet gives you a wide range of options to choose from for the optimization of your marketing strategy. Whether you need to create some aesthetic social media posts or you need to present a professionally developed marketing plan, the right tool is just a single search away. We’ve shortlisted some of the best tools that any marketer needs to know of in order to create marketing strategies inefficient, cost-effective ways.
Table of Contents
Create aesthetic social media posts with PosterMyWall
Over time, social media has evolved into a priority marketing channel for businesses and now serves as one of the most integral communication tools to help you reach out to your customers.
Social media marketing today relies primarily on the use of powerful and vibrant visuals and graphics to catch the attention of your target audience. Whether it be a video for your Facebook or a post to go along with your Instagram theme, it is integral for you to ensure that your graphics are eye-catching and engaging.
This might seem a bit challenging, but luckily, the internet and all its offerings prevent you from having to build anything from scratch. Online design tools like PosterMyWall provide you with a wide variety of free social media posts templates that you can customize and edit according to your own liking. All you need to do is select a template of your choice, hop onto their editor tool, and choose from a range of fonts, colors, themes, and clipart to create the ideal graphic for your social media.
Create professional presentations with PowerPoint Online
At some point in your marketing campaign, you will need to make a slideshow to present your plans to other parties. When creating a visual presentation, it is important to remember that your graphics need to be professional yet engaging enough to win over your audience.
If you want to make a vibrant, premium quality presentation but do not have the budget to splurge on expensive subscriptions, you don’t have to worry anymore. PowerPoint Online has a free version available for all those looking to create new designs on a budget.
All you need is a good internet connection and you can log in to PowerPoint Online’s free version with ease. From a variety of slide templates for different kinds of presentations to a range of fonts, animations, and other graphic elements, this tool helps you create the perfect presentation to impress your audience.
Alongside these benefits, the tool also allows you to collaborate with your team members on your presentation and make it into a joint effort.
Create engaging infographics with Piktochart
When creating a marketing strategy, infographics serve as a powerful tool that allows you to present comprehensive data through visuals, charts, statistics, and graphics in a single, easy-to-digest format. In this day and age, it is much easier to create a quick infographic rather than presenting a 10-page report on your data.
With tools like Piktocart, you can now easily create your own infographics. The tool offers you a variation of formats to choose from if you want to start from scratch. It also provides you with ready-made templates in case you don’t want to do the extra work of creating one from the beginning.
The site offers a number of plans and payment options so that you can choose one that suits your budget. If you’re looking to create some free-of-cost graphics, you can make easy use of their free editor and template range. For additional features, you have the option to choose from a relatively cheaper lite plan, or a selection of more expensive premium plans. So choose the price that fits your needs and design your very own infographic.
Create product videos with Adobe Spark Video
If you’re a marketer, the most important aspect of your campaign will be the promotion of the product you are selling. How a customer perceives your product depends not just on the product itself, but also on how it is presented to them.
Creating product videos helps you show your offerings in a modern, engaging, and interactive way. With tools like Adobe Spark, you can get access to a multitude of storyboards, layouts, themes, and other graphics to help you put together the ideal video for your product. Create fun, vibrant videos with effective transitions and visuals to draw your customers in the right way.
While the tool does have a premium version with an endless list of features, you don’t have to break the bank to use it. The free version gives you open access to several basic features and templates for you to use as your own, with only the addition of a small watermark on the bottom right corner.
So if you’re worried about creating engaging content on a budget, this is the tool for you.
Finding the right marketing tools at a cost-effective rate can be tough, because of all the competition out there. But hiring a graphic designer can really put a dent in your bank account too.
With these marketing tools, you can now easily create your own marketing content without any external help. Get the free version, or pay a small premium for constant monthly use, to make your marketing campaign pop.
