When you order a soft drink at a fast-food takeaway, do you order Coke or a Pepsi? How about when you accidentally cut yourself? Do you go to the pharmacy and look for a generic bandage or a Band-Aid? Do you go for a no-name generic brand or a Kleenex when you want tissue paper to wipe your nose? These terms are proprietary eponyms and are the cornerstone of brand awareness. They are, in fact, so well-known that they have replaced generic terms with brand names. That said, your business has to increase customers’ awareness of its brand for it to be considered a proprietary eponym when these customers see another product that your company provides.
Brand awareness is all about consumers knowing what your company is well-known for, which encourages them to choose your offerings instead of similar products that your competitors provide. So, to ensure that you build the same level of brand awareness as other popular brands, here are some tips that might come in handy.
The incorporation of SEO in this blog post shouldn’t surprise you, as there are tons of ways it can help increase your business’s online brand awareness. After all, there is no shadow of a doubt that high SERP rankings will do wonders for your business’s brand awareness efforts. Furthermore, your business will be less challenging to find online. Not to mention, the higher you rank on SERPs, the higher your credibility in the eyes of your customers. So, whether you are looking to hire SEO services or taking a DIY approach, do it quickly.
That said, focus on target long-tail keywords. Let’s take the example of a target audience of athletes in the USA who are searching for running backpacks and Google the term ‘Backpack.’ According to search engine data, the word ‘Backpack’ has a ranking difficulty of around forty twenty, putting this term in the ‘more challenging to rank for’ category. However, the phrase ‘running backpack water’ has a lower comparative ranking difficulty. Therefore, utilizing long-tail keywords will allow you to increase your brand’s visibility and ensure you always remain in front of your customers’ eyes, improving your brand awareness.
Just like SEO is a potent approach to getting more website traffic, guest blogging is a surefire way to increasing your brand’s awareness and recognition. So, go ahead and hire a few creative writers to write some guest posts. Or better yet, do it yourself; you will not regret this decision. By creating numerous guest blogs and posting them on websites, you will have a guaranteed brand mention. Even if the website owner has a no-follow link policy, your brand name will be there in the author’s bio.
Such a method of building online brand awareness will be immensely advantageous if you can create guest blogs for many websites simultaneously. After all, the more websites you blog for, the more your chances of increasing your brand awareness. That said, ensure that the quality of blogs you’re churning out is impeccable and digestible by the reader. In the end, if readers don’t like your content, there is a high chance they won’t visit other guest blog posts associated with your name.
Another must-try method for improving your online brand awareness is remaining active on all your social media accounts. After all, around 50% of the entire world is active on social media platforms, making it an excellent medium to reach audiences worldwide. In addition, with the help of social media, companies can now market their products and services in locations that were unreachable in the past.
However, how do you get to know what social media platform or platforms will be the best for your brand? Well, the answer to this question is simple- search where your target audience spends most of its time online and then work on building an active brand presence by frequently posting quality content. That said, don’t forget to post content daily and remain active to answer queries and inquiries from potential and existing customers.
When users are given extra value for their money while purchasing products from your business, they will gladly spread the word online and offline. Take the example of Dropbox; it utilized this method to the fullest. When someone signs up with them, they give their users 500MBs of extra cloud storage space for every successful referral, with the ability to win up to 16GB via referrals.
You can do the same and provide that ‘something extra’ to your customers. They will undoubtedly talk about your brand whenever the opportunity arises. So, whether you give a 25 percent discount on a particular product or a buy-one-get-one-free offer, you better do it right now if you want people to know that your brand exists.
Around 37% of the entire United States population listens to a podcast once every month. So, why not take advantage of this form of content? Launching your podcast is an excellent way to stamp your presence in your target industry. You can interview industry experts and professionals and build relationships with like-minded individuals. Not only will you boost your brand’s awareness, but you will also establish yourself as an authority within your niche.
That said, some fields, such as the marketing industry, already have numerous companies running online podcasts, so it will be harder to compete against them. However, if you’re targeting a niche industry, you can quickly become a household name and go-to source of information for industry news and trends.
Understandably, many businesses struggle to accurately and effectively measure their brand metrics. However, you don’t need to be amongst that lot. That said, don’t forget that measuring your brand awareness is critical at all levels. In closing, it would be wise to avoid quick fixes to build your brand awareness and utilize the tried and tested ways mentioned above. So, take your time and think about long-term success! But don’t take an eternity.