Users can play with your brand’s AR camera effects with just one click right from the ad, which appears in the Facebook Mobile News Feed. You may include a call to action (CTA) within the camera experience to encourage consumers to purchase your product once they’ve engaged with it.
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To allow customers to engage with your product or brand, create an augmented reality ad. Only the Facebook mobile News Feed offers augmented reality advertisements.
To make an augmented reality ad, follow these steps:
After your effect has been published, you can make changes to it.
After Facebook evaluates it, the revised version of the effect will be available in Ads Manager.
If you’ve already used the effect in an ad, it will update to the latest version automatically.
Since AR advertisements are a hybrid of Facebook Instant Experience and video ads, stats from both categories are applicable to AR ads.
In addition to these analytics, you can use the ad type to track Instant Experience View Time and Effect Shares:
Create augmented reality (AR) advertising on Facebook to create immersive experiences.
Advertisers may develop advertising that is engaging, interactive, and efficient with Facebook augmented reality ads. AR advertisements allow you to connect audiences with your brand and goods in unprecedented ways, from try-on product experiences to immersive filters. Create experiences that are relevant to your offer to ensure that AR advertisements have a favorable impact on prospects.
Michael Kors is a company that places a premium on innovation, so it was an honor to be the first advertiser to use Facebook Augmented Reality advertisements in a campaign promoting its stylish sunglasses.
Vivo needed to find a fresh strategy to introduce its V19 smartphone in the aftermath of the coronavirus (COVID-19) outbreak. The firm intended to make the switch to an online event that would create an immersive, engaging experience while also raising awareness for the new product.
Ubisoft: Assassin’s Creed Origin
For the launch of Assassin’s Creed Origin, the augmented reality camera effect, along with Ubisoft’s captivating trailers, provided unparalleled engagement and solid financial outcomes.
Capitol Records UK, a Universal Music Group frontline label, produced marketing for Liam Payne’s track “Stack It Up.” The single’s augmented reality video commercial is set in a gaming arcade, with advertising showcasing a Liam Payne-themed pinball game.
The Latvian airline employed eye-catching Facebook Augmented Reality advertising to entice passengers to visit their next location, with the immersive format resulting in 2.6X higher purchase conversions.