How To Create Your Own Facebook AR Ads
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Users can play with your brand’s AR camera effects with just one click right from the ad, which appears in the Facebook Mobile News Feed. You may include a call to action (CTA) within the camera experience to encourage consumers to purchase your product once they’ve engaged with it.

What are Facebook AR Ads?

To allow customers to engage with your product or brand, create an augmented reality ad. Only the Facebook mobile News Feed offers augmented reality advertisements.

Before you begin:

  1. In the Spark AR Hub, you can create and upload augmented reality effects.
  2. Make a video for Facebook’s mobile News Feed that encourages others to try out the AR effect.

To make an augmented reality ad, follow these steps:

  1. Go to the Ads Manager page.
  2. Click + Create” to start the process.
  3. Click Continue after selecting a goal that supports augmented reality advertisements (Brand Awareness, Reach, Traffic, or Conversions).
  4. Click “Continue” after selecting your audience, locations, and budget.
  5. Click Single image or video below Format.
  6. Upload your video feed. To upload a new video, click Upload video, or browse your collection to find a video.
  7. Select Add AR experience after checking the box next to Add an Instant Experience.
  8. To launch the Add an AR experience window, click Use template.
  9. Click Effect and select the desired effect from the drop-down menu. Only Spark AR-approved effects are available in the drop-down menu.
  10. Click Done after adding the website URL and call to action.
  11. Click Text Overlay and select the action you want people to do from the drop-down menu. You may opt to try it on, interact with it, or view it in your environment by tapping.
  12. Click Preview on Mobile to see your augmented reality ad in action. We’ll save your augmented reality effect and send you a notification to access a preview on your phone using the Facebook app.
  13. Open your preview by tapping the notice on your Facebook app.
  14. Click Done when you’re satisfied with your augmented reality ad.

After your effect has been published, you can make changes to it.

After Facebook evaluates it, the revised version of the effect will be available in Ads Manager.

If you’ve already used the effect in an ad, it will update to the latest version automatically.

Metrics for AR ads

Since AR advertisements are a hybrid of Facebook Instant Experience and video ads, stats from both categories are applicable to AR ads.

  • Link Clicks: The number of times a user has clicked on a link to a destination or an Instant Experience, whether on or outside Facebook’s properties.
  • Instant Experience Clicks to Open: The number of times your ad is clicked and an Instant Experience is launched.
  • Clicks to Start in an Instant Experience: The number of times an interactive component in an Instant Experience starts.
  • Outbound Clicks: The number of users who click on links that lead them away from Facebook’s properties.
  • Outbound Clicks in an Instant Experience: The number of clicks on links in an Instant Experience that transport individuals away from Facebook-owned domains.
  • Instant Experience View Proportion: The average percentage of people that watched the Instant Experience.
  • Metrics for video length: They display the amount of time (or duration) spent watching a video.

In addition to these analytics, you can use the ad type to track Instant Experience View Time and Effect Shares:

  • Instant Experience View Time: The average total time spent watching an Instant Experience in seconds. The statistic measures how long an Instant Experience is watched on average. It also takes into account time spent on Instant Experiences that are related to the original.
  • Effect Shares: The number of times your ad’s effect was utilized in a photo or video that was shared. A Facebook story or a post to the News Feed are examples of shares.

Create augmented reality (AR) advertising on Facebook to create immersive experiences.

Advertisers may develop advertising that is engaging, interactive, and efficient with Facebook augmented reality ads. AR advertisements allow you to connect audiences with your brand and goods in unprecedented ways, from try-on product experiences to immersive filters. Create experiences that are relevant to your offer to ensure that AR advertisements have a favorable impact on prospects.

Case Studies:

Michael Kors

Michael Kors is a company that places a premium on innovation, so it was an honor to be the first advertiser to use Facebook Augmented Reality advertisements in a campaign promoting its stylish sunglasses.

Vivo V19

Vivo needed to find a fresh strategy to introduce its V19 smartphone in the aftermath of the coronavirus (COVID-19) outbreak. The firm intended to make the switch to an online event that would create an immersive, engaging experience while also raising awareness for the new product.

Ubisoft: Assassin’s Creed Origin

For the launch of Assassin’s Creed Origin, the augmented reality camera effect, along with Ubisoft’s captivating trailers, provided unparalleled engagement and solid financial outcomes.

Capitol Records

Capitol Records UK, a Universal Music Group frontline label, produced marketing for Liam Payne’s track “Stack It Up.” The single’s augmented reality video commercial is set in a gaming arcade, with advertising showcasing a Liam Payne-themed pinball game.


The Latvian airline employed eye-catching Facebook Augmented Reality advertising to entice passengers to visit their next location, with the immersive format resulting in 2.6X higher purchase conversions.

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