Promote Your Content On Twitter: If you are writing a blog to promote your business or Services then preferably social media is your first choice. Because it gives greater exposure and has a wider reach to target the right audience.
Any Marketer who has even the slightest information about digital space knows the worth of Twitter in running promotional campaigns. With over 300 million active users each month there is no dearth of people to market your product. But the most common problem with marketers is that they don’t know how to effectively use Twitter tools to target your audible listeners.
Here we have compiled a list of 7 actionable marketing tactics that help you promote your content on Twitter so that your efforts don’t go to waste.
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Twitter has a character limit so you can write only 280 char in your tweet. Generating compelling and engaging content can be a bit difficult, but research has shown that tweets with 100 char or less get more exposure and have a 21% higher interaction rate.
Moreover shorter content gives you the space to post your blog link into your post so that people can visit your landing page. Try to write the blog title in your own way. Don’t stick to the blog post and see the results. Try making really short tweets that create interest in your blog post.
Though Organic reach is dwindling on Twitter and you can see the surge in Paid promotions. But still, there is a lot of space where you can fit your content. To do this, Find the right time to post your blog by looking at the insights. Schedule your tweets accordingly and see the spikes in your traffic.
Twitter is the fastest social media network, so try giving updates after a tweet and taking advantage of users who check their social feeds before or after meetings or appointments.
Hashtags are a great way to spread your content on Twitter. These are the words or topics which are the center of discussion. These words are behind # which makes it widespread publicly and is a greater way to connect with people of similar interests. Hashtags are on Twitter for a very long time and your content popularity depends on the tags you use for your post.
There are specific ways to select the best hashtags for your post when you are posting a blog. Be absolute while selecting a hashtag to promote a particular page, landing page, and services.
Without an image, your post looks like plain text which is neither appealing nor enticing to engage the users. Using an image help you drive traffic to your website. Create a cool-looking image related to your content, so that people can find interest in the post and always ready to perform an action.
If it’s possible to try to add a call to action in the image like “click here” or “click here to read more…”. A visually appealing post always lures the Customers and helps the brand to increase its online Presence.
A Question in your post creates a lot of engagement and creates curiosity in your followers. It will create a lot of clicks to your blog. You can ask a question related to your industry trend or anything which is of importance to your Business. This makes your brand visible and doesn’t let you stick to your niche.
If you are uncertain about anything, you can create a poll and take the public opinion. This helps you know the audience’s needs and provides a roadmap for your future strategies.
Influencers play a great role when you are trying to get greater attention in a short span of time. Connecting with influencers helps you amplify the content take the leverage of his and your own network. To find an influencer inside your industry you can check Buzzsumo, Feedly, and many other networks.
Once you find an Influencer try to connect with him, It may cost you in the beginning but looking at the popularity and Twitter reach that he can provide override the cost. You can go for giving and take deals or any kind of cross-promotion that helps you promote the content.
Well, Twitter ads are not as advanced as FB. Facebook Advertising provides greater options and helps you laser target the audience, but still, there is enough room that you can target your preferred audience. Currently, Twitter ads are good for blog promotion, Profile promotion, and promoting business services. You can add a Twitter card to your website that promoted direct download. Depending on your industry you can find greater audiences and businesses where you can promote your content.
Measuring the success of your Promotion greatly depends on your content. Good and engaging content will help you drive traffic and make your business meaningful. If you are still not sure about your promotional techniques, then you can hire a Social media marketing agency that can help you promote your content.