The internet is such a vast online space that can drown your website if you don’t step up your game. If you think investing in UX/UI design and SEO is not worth it, think again. Let’s see how both can drive traffic to your site and more!
Before diving into its definition, let’s go back to the time when only the tech-savvy and coding geniuses could give commands to a computer. Thanks to our ever-evolving technology, we are at a point where it’s easy for everyone to use a computer. Back then, developers created a way to achieve a user-friendly device using simple layouts and graphics. As a result, we now have quality websites that offer user-centric design options.
UI or user interface is composed of the following:
UI helps the user interact with a particular device. Furthermore, UI designers prioritize user experience by designing easy-to-navigate software for all types. UI includes websites, applications, and other devices that are interactive.
Meanwhile, UX or user experience design includes the user’s OVERALL experience as they interact with the website. UX often consists of a user interface. However, user experience is more than that. It’s allowing a user to move past base 1 to base 2 in a smooth and effortless process. Some examples of user experience include, but are not limited to:
This generation is used to a fast-paced environment, and your users will be expecting that much from your website. Furthermore, the development of design and software is heavily user-centric.
Nowadays, nobody has the patience for a website that takes up to 15 seconds to load. It also doesn’t help if it’s confusing to navigate the site. In the end, expect users to move on to a competitor’s site with a quick and efficient interface.
Also, investing in UI/UX design gives your site an edge. It also helps your website to be more on-point with your business’ branding. Hiring a freelance graphic design will be a great choice if you want to polish your brand assets. This will also allow you to customize your UI/UX designs further. Besides, people are always attracted to visually pleasing interfaces.
However, some might not be aware that aside from freelance graphic designers, there’s an on-demand graphic design service. Also, on-demand design services are a solution to avoiding incurring revision fees or high designer rates. It’s a convenient alternative where you only have to subscribe to a flat monthly fee. Some graphic design services, like Penji, offer UNLIMITED graphic design and revisions. Yep, that’s a win-win.
How it Benefits Your Site:
SEO or search engine optimization means improving a site to increase its visibility to search engines. This helps your page become relevant with the targeted keywords you want your business to be associated with. Furthermore, it enables you to unlock a broader set of audiences that could generate new leads.
Nowadays, businesses are vying for ranks on search engines’ first pages. Some even apply for PPC to help with their content. However, it is not cost-effective. If you want a more organic and cheaper alternative, you must work on your website’s SEO. The good news is there are lots of ways to make your life easier.
For example, we now have SEO software that will help you gain what you want. Indeed it comes with a price, but investing in such things is beneficial. Furthermore, you may expect a higher ROI.
In the end, taking advantage of UI/UX design and SEO perks will undoubtedly drive traffic to your website. Furthermore, who does not want to have new users and leads? Indeed, every company works towards that goal.