UX/UI design and SEO

The internet is such a vast online space that can drown your website if you don’t step up your game. If you think investing in UX/UI design and SEO is not worth it, think again. Let’s see how both can drive traffic to your site and more!

What is UX/UI Design?

Before diving into its definition, let’s go back to the time when only the tech-savvy and coding geniuses could give commands to a computer. Thanks to our ever-evolving technology, we are at a point where it’s easy for everyone to use a computer. Back then, developers created a way to achieve a user-friendly device using simple layouts and graphics. As a result, we now have quality websites that offer user-centric design options.

UI or user interface is composed of the following: 

  • Screens
  • Pages
  • Buttons
  • Other visual elements

UI helps the user interact with a particular device. Furthermore, UI designers prioritize user experience by designing easy-to-navigate software for all types. UI includes websites, applications, and other devices that are interactive.

Meanwhile, UX or user experience design includes the user’s OVERALL experience as they interact with the website. UX often consists of a user interface. However, user experience is more than that. It’s allowing a user to move past base 1 to base 2 in a smooth and effortless process. Some examples of user experience include, but are not limited to:

  • The method of navigating to discover your brand’s product or service.
  • The sequence of clicks or scrolls while interacting with the interface.
  • The user’s overall impression as they interact with your website.
  • The length of loading time a website takes as they accomplish a task.

Why Does it Matter?

This generation is used to a fast-paced environment, and your users will be expecting that much from your website. Furthermore, the development of design and software is heavily user-centric.

Nowadays, nobody has the patience for a website that takes up to 15 seconds to load. It also doesn’t help if it’s confusing to navigate the site. In the end, expect users to move on to a competitor’s site with a quick and efficient interface.

Also, investing in UI/UX design gives your site an edge. It also helps your website to be more on-point with your business’ branding. Hiring a freelance graphic design will be a great choice if you want to polish your brand assets. This will also allow you to customize your UI/UX designs further. Besides, people are always attracted to visually pleasing interfaces.

However, some might not be aware that aside from freelance graphic designers, there’s an on-demand graphic design service. Also, on-demand design services are a solution to avoiding incurring revision fees or high designer rates. It’s a convenient alternative where you only have to subscribe to a flat monthly fee. Some graphic design services, like Penji, offer UNLIMITED graphic design and revisions. Yep, that’s a win-win.

How it Benefits Your Site: 

  • Improves customer experience.
  • Own a website that’s aesthetically pleasing to the eyes.
  • An excellent design attracts users and turns them into loyal customers.
  • It gives your website a competitive edge.
  • It maximizes opportunities for revenue generation.
  • Integrating UI/UX design will allow you to optimize resources, time for development, and cost.
  • It gives you insight into user engagement.
  • Lastly, it benefits you in the long run as it reduces troubleshooting and added costs.

SEO

SEO or search engine optimization means improving a site to increase its visibility to search engines. This helps your page become relevant with the targeted keywords you want your business to be associated with. Furthermore, it enables you to unlock a broader set of audiences that could generate new leads.

Why Does it Matter?

Nowadays, businesses are vying for ranks on search engines’ first pages. Some even apply for PPC to help with their content. However, it is not cost-effective. If you want a more organic and cheaper alternative, you must work on your website’s SEO. The good news is there are lots of ways to make your life easier.

For example, we now have SEO software that will help you gain what you want. Indeed it comes with a price, but investing in such things is beneficial. Furthermore, you may expect a higher ROI.

How it Benefits Your Site:

  • Did you know that 50% of online marketers believe that SEO-focused blog writing is an effective digital marketing strategy?
  • It allows your business to be more relevant. This means a higher possibility to increase your google ranking.
  • It gains the trust of people. If your website appears on the first page, then it means your content is a reliable source.
  • You can save on the marketing budget.
  • It leads to higher website traffic.
  • More traffic means more leads.

Conclusion

In the end, taking advantage of UI/UX design and SEO perks will undoubtedly drive traffic to your website. Furthermore, who does not want to have new users and leads? Indeed, every company works towards that goal.

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