Most digital marketers are familiar with search engine optimization (SEO). Indeed, using the reach of Google to feed your traffic site has been an effective strategy for years. As social media develops, new web marketing approaches are emerging. Today, one of the main strategies used by companies looking to increase their online visibility is the optimization of social networks (SMO). This practice basically involves using social media as a springboard to increase your online presence. So, while some companies simply tend to create a profile on Instagram, Facebook or Twitter to meet the expectations of their customers, a good SMO strategy can have many repercussions on your business:
However, a good SMO strategy is not built in a snap of the fingers. To help you, here is a list of 7 tips to put in place to improve your visibility on social networks.
Like it or not, on social networks, everything is a question of presentation and promotion. Internet users will notice and interact with your content only if it is interesting and of high quality. So always keep this in mind when creating your content. Visually engaging and interactive content is more likely to gain interaction, sharing, and therefore virality.
Fill in all the default presentation fields offered by the social network in question and provide complete information about your company. Whether it’s the name, the link to your website, the biography of your company, etc. All fields must be completed. This will build confidence, as your profile will look more professional. In addition, search engines will also be able to favor profiles containing a maximum of information.
If your site has a certain graphic identity, align your profiles with it. For example, you should include your logo on your page. It may also be appropriate to use the same colors and typos as they present on your site. This will make it easier for people to remember and recognize you.
To image this advice, take the example of the Facebook search function.
Although many users use it to search only for people and pages, it can also be used to search for other items.
Optimizing your profile and your publications, by placing appropriate keywords in your posts will allow your page to appear much more often in search results. To do this, practices such as the use of relevant hashtags are recommended.
The fact of proposing sharing your blog posts on social networks to your readers is a double benefit for your business. Firstly, this will allow your profile to gain notoriety on the social network in question. In addition, this sharing will potentially generate more traffic on the article in question and therefore on your site. A good contest can do wonders for your presence on social media networks. Make the contest appealing to both followers & those who aren’t yet your followers, and offer rewards for sharing on social.
The presence of social media is not limited to post posting. You should also follow and bounce back on the reactions of your target audience. The objective is to interact as much as possible with him. It is important to give it importance, to take into account its opinion, to adapt its content and profile to its requests, to answer its questions, etc.
Whether it’s running a small blog or a large business, there are many tasks that need to be done. Sometimes, with the busy schedule of the day, you may forget to do some of these tasks. Even the smallest oversight can have a huge impact on your business. Automate your tasks as much as planning your publications to avoid this kind of oversight.
So these are some tips on optimizing your social networks. Applied correctly, these SMO optimization techniques will allow you to improve your company’s overall visibility strategy.