By 2018, less than 0.01% of all mobile applications out there’ll be successful commercially. With the proliferation of mobile app development tools & the rise of Citizen developer initiative, building mobile software has never been easier. Code quality & application performance aside, the main reason why companies fail to crack the App Store and Google Play charts is poor marketing. Whether you have a fantastic idea for a program, you would better forget about Rovio’s overnight success and – – invest some time on marketing. In case you’re a startup & barely raised funding through Kickstarter, your app can still be a hit – as long as you choose the right marketing strategy.
Here are a few application marketing success stories that prove you may do more with less. Even though building an application for Android first isn’t a significant trend yet, that is what the men from Cutehacks did. The application uses first-hand information offered by greatest baristas, chefs and – media personalities from all around the world, so you could feel at home no matter what town you stay in – and save a little money on drifting. IOS inspired layouts will probably alienate Android users – after all, the App Store and Google Play have totally different UX/UI policies.
Though Cutehacks delivered a good looking application that readily handled different Android settlements, they obtained tons of negative reviews from dedicated Androiders. If you want to succeed, you should pay attention to user feedback – and follow the App Store\/Google Play developer guidelines, of course, Languages. Jeremy Olson, a technology-savvy college student from North California, established the Languages translation application back in 2013. He was no stranger to mobile application development: his Grades application produced positive reviews from both technology experts and the general public. Jeremy’s team went a substantial way to validate the application idea, determine desirable performance and make good UX.
Nevertheless, the first thing they did was define client personas. Jeremy and his confederates were very knowledgeable about the translation encounter, so they did not have to speak with prospective users in person. Creating a buyer’s persona is a key success factor in launching & promoting a mobile app – and most marketers still keep personas in a closet for whatever reason or simply don’t know how to use them, Flappy Bird. The viral game hit iTunes in 2013, however, it wasn’t until early 2014 when the application accumulated immense popularity. In order to understand how the game topped the App Store chart in the first place, we need to get a better insight into Apple’s ranking algorithms. The button has been located in a place where the play button would typically be, users used it by Chance and – were transferred to the App Store speed page instead.