09 Jun
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Teaching and learning online is the new normal for teachers and students. Both have adapted to the new form of education when the demand was raised due to Covid19 and was the only model to continue studies.
The individuals or private tuition centers went to losses due to the pandemic. Even the teachers in New York resigned from schools as they were reluctant to join the schools again, as they were afraid that they would get Covid.
When it comes to launching a new startup, an online tutoring platform is one of the promising business ideas in the past year. The well-known online tutoring companies were also forced to shift from offline to online mode of tutoring.
Some of the popular tutoring platforms which came more in demand during the period are:-
There are mainly Two Types of Classes in online tutoring:-
- Individual Classes
- Group Classes
Table of Contents
Business Model for online tutoring marketplaces
Commission Fee
The most effective and commonly used model is to charge a commission from tutors for each lesson booked via the platform. The platform admin can decide the % commission fees to be charged for lessons booked.
E.g Preply takes a 100% commission fee of your first lesson payment with every new student. For all subsequent lessons, the commission varies from 33 to 18% and depends on the number of completed lesson hours with students.
Freemium
Some of the platforms tend to give some of their features for free or allow free services for a certain period and would charge for using the platform after that if they wish to continue.
Subscription
The platform may sell subscriptions to students for using the platform to find tutors and have online sessions.
Pay Per Lead
In this method, the platform can charge tutors for each lead. E.g In tutor.com tutors can send quotes to students for hire. Tutors need to buy the credits to send quotes, the credits may cost $1.64. If the student does not respond, credits are returned.
Essential Features For Success Of Online Tutoring Platform
User Management
The admin of the platform should be able to manage the profiles of both tutors and students.
Interactive Dashboards for Student and Teacher
The interactive dashboards for students and teachers help manage their profiles, lesson plans, booked sessions, wallet, gift cards, favorite tutors marked, or setting to manage various things.
Scheduling Sessions
This functionality allows tutors to mark their availability in their calendar and students can book a session based on their and tutors’ availability as per respective time zones.
Multi-Language
The platform should support multi-language so the tutors and students can read the content in the preferred language.
Easy To Use Interface
The user-friendly interface is the key to the success of any online marketplace platform. The UI/UX of the platform should be friendly for a smooth user journey.
Review/Rating Feature
The review and rating feature help to create a trust factor in the platform. The students can check the past feedback given to the tutors and hire them accordingly.
Features For Interaction During Online Session
- Textpad
- Digital Whiteboard
- Multi-Party Video Conference
- Screen Recording
- File-Sharing
- Text Chat
How to Market Your Online Tutoring Business
Paid Campaigns
You can run paid campaigns on Google or platforms like Youtube where you can easily reach your target audience both tutors and students.
Email Marketing
Email marketing is also a great way to let your users know about the new advancements and features introduced on the platform.
SEO (Search Engine Optimization)
It is one of the most affordable ways to promote your platform and gives results for a longer period via SEO. According to reports, there are 70,000 Google searches each second. That’s almost 227 million an hour and about 5.4 billion Google searches per day.
Host Events and Webinars
Entrepreneurs can invest to host educational events and webinars where students and tutors can connect and create an ideal opportunity to promote their business.
Build Your Online Tutoring Platform
The most important part of starting an online tutoring business is to build your tutoring platform. Gone are those days when you needed to develop it from scratch, there are many ready-made solutions available in the market to build your tutoring platform.
Some of the popular solutions to build your tutoring platform are:-
- Yo!Coach
- TutorCruncher
- MyTutoring
- TutorBird
Some of the metrics to choose your tutoring solution can be:-
- Features Supported by Solution
- It is customizable
- Does it as has a user-friendly UI/UX
- Is it SEO-Friendly
- It is White-Label
Conclusion
The online tutoring business is the ideal opportunity for entrepreneurs to make investments and build online tutoring platforms. There are certain factors that entrepreneurs need to keep in check mentioned above to make their tutoring business successful.
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