Digital Marketing Business: The digital marketing sector is a constantly evolving market and creating your web agency is a recurring career goal for all web marketing experts with some experience. To cite only the most obvious, for example, low barriers to entry due to low initial investment and a willingness to be your boss.
However, in reality, the number of companies that exceed 3 years is not that numerous. So, why such a discrepancy between the deep well of the players in the sector and the reality? This is what we will try to see together through this article which highlights six key steps to create your digital marketing business succeed.
Creating your web agency is not a trivial act. The market is very competitive and the aspect of differentiation and reassurance are essential elements. It is, therefore, necessary to imagine your agency in the long term and define serious and solid bases both on the subjects of law and accounting.
This is often the point that is underestimated by entrepreneurs: if your web agency will be your first client in terms of web marketing, it will ask you especially upstream of the project for skills that you do not necessarily have. Two working angles to consider:
First of all, no rush. Take time for reflection. The more you will be able to get to know yourself, to understand your strengths and weaknesses, the more you will be able to understand your needs and consolidate your creative project.
You are not commercial at heart? Why not associate yourself with someone who has this profile? You do not know how to manage the accounts? So consider getting accounting software.
Do not hesitate to get help from those around you to move forward serenely. In your immediate community, you will always have people who can advise you. It is a first circle that will allow you to build your web agency on a good foundation.
They are also the first critics of your project, those who will not hesitate to tell you in all frankness the errors that you will be able to commit.
You also have to accept that you don’t control the entire creative chain. You will therefore need to be accompanied by the right members. For a viable project, it is better to take the time to put it in writing. A business plan is therefore strongly recommended. It will allow you to reassure your future partners and it will even be essential in some cases.
The term digital web agency is rather generic and rarely corresponds to the reality of the job you are going to do. In detail, there are different types of agencies :
In short, it is necessary to know what your specific know-how is and to position yourself accordingly to identify yourself well with your prospects. It is useless to want to be present on all the expertise, it could even discredit the image of your agency.
Who says positioning, also says differentiation. Creating a digital web agency also means defining your real added value about your customers and competitors. You will therefore have to be able to choose what will be the differentiation criteria of your future agency and assume them.
Once your digital web agency has been created, you will have to make strategic choices. You will have to surround yourself with the best possible digital tools to guarantee quality work, but also to optimize your production times and make your work efficient. However, you will have to prioritize according to your budget and your immediate needs.
Let’s take a simple example. You develop your SEO-oriented traffic agency first. You are not going to carry out your semantic studies by hand. As your business grows, you will take licenses from SEO software publishers such as SEMRush, Monitoring, Myposeo, Ahref, or Majestic SEO, among others.
This is one of the major aspects of the success of a web agency over time. The one that helps many agencies get through the growing crisis. You have to put work processes in place to be able to save time in your tasks.
Whether internally or externally, a written and established process will lead to better understanding than an undefined logic. This is also what will allow you to experience the arrival of your first employees with peace of mind. We can divide the processes into two categories:
First, think about your internal processes. Each collaborator (regardless of the size of the web agency) must understand what is his place, what are his missions, and what are those of others. It is also necessary to define the project management process and the communication between the different people within the team.
With your customers, it is the exchange, reporting, and deliverable processes that will have to be defined. Communication between your web agency and your customers is a major challenge to ensure a constant quality of service and avoid hiccups on certain files.
This is even what will allow you in many cases to distinguish yourself when launching an agency: the assurance that your support is done in the greatest clarity and transparency.
This is the last major point that should hold your attention when creating your web agency. It is a question of having a coherent and continuous relationship between the production to be carried out for your customers and the marketing of your company.
One should never be set aside for the benefit of the other. Never forget that your agency is your first customer and that you will always have to ensure a minimum supply of exploitable qualified leads.