When running a business, especially one that relies on growth and customer retention, and has competitors to worry about, your marketing campaigns are some of the most important elements to your entire business. Finding effective and efficient ways to promote your products or services, as well as ensuring that those campaign and publicity methods are affordable can be incredibly difficult, and sometimes even overwhelming. Whether you’re a smaller business or a large organization, there are many things you can still learn about the world of marketing, and there are new and improved ideas and methods appearing every day. We’ve put together a comprehensive guide on how you can improve your marketing campaigns so that your customer base can continue to grow.
A great way to ensure that your business is going to remain strong and even grow is by forming alliances and partnerships with other businesses. Obviously, you probably don’t want to team up with a competitor but identifying other businesses with similar ethics and beliefs to you that can offer unique, expert services and can benefit from your own services is a win-win for everyone. Partnering up with other businesses is so important, as it allows both of you to dip into each other’s audiences, especially if you work on some joint marketing materials. For example, if you’re a retailer, you could team up with a printing or packaging business that can supply you with affordable packaging for your products, and in turn, they could get some free advertising on all of your sales. Working with others is far better than trying to go at it alone, so keep this step at the top of your list and listen out for any great opportunities.
One of the most important aspects of marketing today is having a good social media presence. Managing your social media accounts can be incredibly time-consuming, especially during a specific campaign. However, if you ensure that you’ve hired a good quality social media team, and an expert manager, you’ll find that your reach and engagement with your audience will continue to improve. There are so many aspects to running quality social media, and marketing campaigns themselves thrive off of this today. Make use of all relevant platforms that are relevant to you and your audience, from Facebook and Twitter to Snapchat and Tik Tok, depending on your target demographic.
One of the biggest parts of managing social media accounts today is being able to engage and reach out to your customers and clients. Having a dedicated role for someone to keep up with direct messages on social media accounts as well as engaging publicly with other businesses and customers is essential to building a good rapport with your audience and in turn, a good reputation. Consider post asking for feedback and posing questions to your customers and clients to keep them entertained and interested in what you have to offer, as well as making them feel appreciated.
We’ve spoken about social media quite a lot, and for good reason. However, there are some other formats of marketing material that are perfect for certain campaigns. For example, email marketing can also be a very good way to reach out to your audience. However, the only downside to this is that many marketing emails end up in the spam or get sent straight to the trash by your audience without them even looking at it. One way in which businesses, especially those targeting local audiences, reach out to people is via physical, direct mail at scale. Finding a way to print and distribute these materials may sound like a significant task but using companies like Lob means that the entire process can be automated, so you don’t have to worry about the logistics. They offer an automated printing and distribution service, so your marketing materials get to your audience quickly and easily.
Another similarly important method for engaging with your audience is by offering rewards for referrals. Enticing your current customer base into sharing their enjoyment of your products with their friends and family is a really great way of expanding your reach. This expansion is theoretically exponential too, and the snowball effect from people sharing things can be dramatic. You may find that one single referral campaign can multiply your customer base tenfold. Rewards can range from freebies to discounts, you could even enter them into a prize draw for a much grander prize.
If you’re a relatively new business, you will understand the struggle it is to identify your primary audience, let alone bringing new ones in. Unfortunately, if you want to grow, you’re going to have to find an effective way in which to do this. As a new company, the lack of data on sales and even things such as complaints and feedback can make you feel as though you’re drifting aimlessly without any sort of direction when it comes to growing your business. Not having enough evidence as to what people want can be incredibly frustrating. To compensate for this, you’re better off aiming to target as many audiences as possible instead of focusing on just one.
A common theme that you’ll have seen over the past few years is companies working with social media influencers and for good reason. If you were to reach out to an influencer with 10,000 followers on Instagram for example, you’ll be able to pay them to promote your services and products to those followers. The chances are, all 10,000 aren’t going to see the promotion, let alone be enticed by it, but if you manage to interest 10-20% of that audience, you’ll have luckily gained 1000 to 2000 new customers from one campaign. Those people could also share posts regarding your business too, creating a snowball effect of interest. Bloggers are similar in that they make use of cleverly written articles that promote your products and, in some cases, help to boost the appearance of your business on search platforms using search engine optimization (SEO) techniques.
It’s important to note that, deep down, we’re all still fairly childlike in terms of what grabs our attention. Bright colors, exciting graphics, and quirky slogans still draw our attention today similar to when we were kids. Creating eye-catching displays and social media posts is so important in the world of modern marketing. This is another reason why building a talented marketing and social media team is essential to successful businesses in the contemporary world. Make sure that your team understands the importance of quality marketing materials, whether physical or digital, to the continued success of your company.
A great way of drawing in new customers and getting old ones to return is to offer tempting deals on certain products, as well as offering freebies. Throwing in stock as a free extra gift once someone purchases something from you can be a great tactic in bringing more people to your site or store. Inevitably, your customers are going to spread the word to their friends once free items become available. It’s very important that you promote these deals and free items to your audience via social media too, otherwise, you’ll probably find very little success overall.
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